Morrisons has chosen Avva Strathspey Scottish Gin to be sold in its North region stores as part of a programme to put more local food on customers’ plates.
Morrisons customers will be able to find a Strathspey Scottish Gin in ten local stores from 27th October after Moray Distillery Ltd attended a Morrisons local supplier event earlier in the year.
Every year, Morrisons travels the length and breadth of the country with its Nation’s Local Foodmakers Events. At each event, 20-30 local foodmakers showcase their products to Morrisons buyers and specially selected customers. From Sardines in Plymouth to Pease Pudding in the North East, Morrisons has introduced hundreds of foodmakers to thousands of customers through its stores.
Avva Strathspey Scottish Gin is one of the local suppliers who is now being listed in the supermarket following a successful final round meeting with Morrisons buyers at the head office in Bradford. Angus Bell, Morrisons Scottish Local Sourcing Manager, said: “Our customers tell us they want to see more food and drink produced locally in our stores and our Nation’s Local Foodmaker programme aims to do just that. Sourcing more local food and reducing the distance food travels is a priority for Morrisons so we’re delighted that Avva Strathspey Scottish Gin is going to be stocked in some of our local stores.”
Jill Brown, Distiller & owner from Moray Distillery Ltd said: “This week, not only do we celebrate our 3rd birthday but are absolutely delighted to be sending our first order to 10 Morrisons stores across the north of Scotland. We have created a wonderful small batch distilled gin using the very finest of Speyside and traditional botanicals. This is a new gin to our portfolio which will only be available to purchase in Morrisons stores.
To find out more about becoming a Morrisons Local Food Maker visit: my.morrisons.com/foodmakers