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31 December 2021 • Laura Masling


Scotland’s best small communications consultancy, according to PRCA, is celebrating significant growth in 2021. The Speyside-headquartered agency doubled its client base, made several hires at every level, launched Scotland’s first Gaelic PR service and picked up several accolades by industry-leading bodies.

Some of the new clients include the world's first Rewilding Centre at Dundreggan by Trees for Life, Aberdeen’s top independent school and Scotland’s only all through girls school, St Margaret’s School for Girls and family business famous for its traditional Scottish produce, Speyside Specialties. The company has also added to its unrivalled whisky portfolio with the world’s finest whisky festival Spirit of Speyside and Ayrshire’s Lochlea Distillery as it prepares for its inaugural release.

Emma Scott, previously SPEY’s general manager, was recently promoted to Head of Operations after her return from maternity leave, Thom Watt joined the team from Weber Shandwick, heading up SPEY’s expanding social media operations as Head of Digital, and the agency created four new roles via its internship and graduate programme at their Speyside HQ to recruit and retain talent to and from the Highlands. In a first for Scotland, SPEY also launched the country’s first Gaelic communications service providing PR and digital support to clients who require multilingual services.

Award wins include:

  • Media Relations Award 2021 at the PRCA DARE Awards GRAND PRIX
  • Small Agency of the Year 2021 PRCA DARE Award
  • Team Culture & Community Award 2021 PRCA DARE Awards
  • FMCG Marketing and Communications Campaign of 2021, PRmoment
  • Best PR Agency in whisky 2022, Whisky Magazine Icons of Whisky Awards

Managing Partner Jennifer Robertson said:

“Our team decided we didn’t want to just weather the financial storm of the pandemic, we wanted to come out of it stronger, so we doubled our client base from the previous year and are on track to triple our turnover from 2018. This is thanks to our ambitious team thriving in an agency which prides itself on being small but mighty, making local brands global.

“We have no doubt that being deeply rooted in the largest part of Scotland, the Highlands, supports our creative point of difference in a crowded market place as a truly Scottish independent agency.

“This year we have had the honour of picking up some top industry accolades, including the Best Culture and Community Award thanks to our long-standing flexible working culture, support for mums returning to work, being a carbon neutral company and commitment to attracting and retaining talent in Speyside through our internship and graduate programme now in its 3rd year. I’m proud of our achievements and look forward to continuing our ambitious financial growth plan in 2022.”


SPEY is an independent creative communications agency headquartered in Speyside supported by our second office in Leith which opened in 2019. SPEY has a nimble team of multi-disciplinary experts across PR, marketing, digital and design with fourteen employees. Working with Highlands and Islands Enterprise, SPEY runs a graduate programme and is an accredited Scottish Living Wage employer paying all our interns the Scottish Living Wage.

Find out more about the work SPEY does here:

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