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March 2019

What’s a ‘Brand’ and do I have one?

March 14 @ 10:00 am - 1:00 pm
The Inkwell, Elgin Youth Cafe
Elgin, IV30 1LQ
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The word ‘Brand’ is one any business owner will be familiar with. But do you know what makes a strong brand, beyond having a recognisable logo and an attractive colour scheme? Learn to ‘think brand’ in your business planning and see how your brand becomes a useful tool for business decision making, rather than something that’s mainly the concern of the marketing department. In this interactive workshop, participants will gain a clear understanding of everything that falls under the brand…

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‘Scotland Is Now’ Trends and Strategy Breakfast

March 22 @ 8:00 am - 10:00 am
Gordon Castle Walled Garden IV32 7PQ + Google Map

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April 2019

Active April – NetWalking

April 4 @ 6:00 pm - 8:00 pm
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Active April – NetWalking

April 11 @ 6:00 pm - 8:00 pm
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Active April – NetWalking

April 18 @ 6:00 pm - 8:00 pm
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Active April – NetWalking

April 25 @ 6:00 pm - 8:00 pm
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How to Write a ‘Brand Strategy’

April 26 @ 9:30 am - 1:00 pm
The Inkwell, Elgin Youth Cafe
Elgin, IV30 1LQ
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Perhaps your business has a business strategy already, but does that strategy reflect your brand? You will only be truly sure about this if you have a written ‘Brand Strategy’ in place. If you haven’t, don’t worry, you soon will have! This workshop is for you if you already understand that you can use the power of brand to grow your business to the next level. Businesses taking part in the workshop can be at any stage of development, from…

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