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People aren't waiting around to discover your business, they're busy getting on with their lives.
So, every month you spend changing direction, chasing trends, doing nothing and hoping for better results or more customers, is another month your competitors can be strengthening the memories that make them easier to buy.
That's how brands are built - not overnight, but through consistent, memorable distinctive signals repeated over time.
In this session you'll discover
What people really buy
How people really think
Why most conventional marketing advice is surprisingly unreliable
and
How behavioural science can help businesses of any size increase demand and strengthen their margin
Eaon Pritchard has spent more than 25 years helping businesses answer one deceptively simple question.
Why do people buy one thing instead of another?
After a couple of decades in global advertising agencies in London, Australia and New York he now leads TheSignalWorks, an independent consultancy combining behavioural science, marketing science and creative thinking to help businesses grow.
Known for challenging conventional marketing wisdom, his sessions are practical, evidence-based and designed to leave audiences looking at marketing - and their own business - in a completely different way. His work draws on evidence rather than opinion - combining insights from psychology, evolutionary theory and the marketing science research to explain why people really notice, remember and buy. He’s also written four contrarian books of his own, mostly arguing with the advertising industry’s received wisdom.
Expect evidence. Expect surprises. Definitely expect a few sacred cows to be taken outside and dealt with. Marketing is much too important to be left to marketers, so this absolutely won't feel like a usual marketing ‘seminar’.
