We're kicking off the Moray Growth Festival with a fantastic event:
Join us for our practical Sales Conversion Masterclass, where we’ll explore the customer journey and the strategies that help businesses turn curiosity into commitment. From identifying opportunities to building trust and closing the sale, this session will share actionable techniques that can improve how you engage with prospects and convert leads into loyal customers.
Designed for small and medium-sized business owners, managers, and anyone involved in sales or marketing, the session will provide clear, practical guidance on strengthening sales conversations, nurturing relationships with potential customers, and improving conversion rates.
Hosted by retail and leadership expert George McNeil, the masterclass will bring real-world insights from the frontline of business. Expect honest discussion about what works, the common mistakes businesses make, and the practical changes that can turn interest into tangible results.
George McNeil (MBA) is a senior business leader with more than 35 years’ experience across retail, tourism, luxury brands, and the whisky industry. A former Managing Director at Johnstons of Elgin and CEO within the whisky sector, he has led significant commercial growth by strengthening sales performance, enhancing customer experience, and developing strategies that turn customer engagement into long-term revenue.
In this session, George will share practical insights into improving sales conversations, increasing conversion, and building sustainable business growth.
Event Details:
Date - Tuesday 21st April
Time - 9:00am – 11:00am
Location - Moray Chamber of Commerce, Alexander Fleming House, 8 Southfield Drive, Elgin, IV30 6GR
Free for members / non-members £15 + VAT
