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Member Insights

Highland News Media

November 2023


Please name the main purpose of the business.
Northern Scot and Executive Magazine (part of Highland News & Media) are passionate about local: local news, local business, local sport, local politics, and, above all, making sure that the local communities we cover trust us to keep them informed, inspired, and entertained.

What are the benefits to operating in Moray?
Local News Coverage:
Being based in Moray allows the Northern Scot and Executive Magazine to provide in-depth coverage of local news and events in the region. This can attract a dedicated readership interested in staying informed about Moray’s communities and issues.

Community Engagement: Operating in Moray enables both the Northern Scot and Executive Magazine to engage with the local community. This allows us to be a trusted source of information and a platform for Moray residents and businesses to share their stories and perspectives.

Business Insights: Executive Magazine, in particular, can benefit from the Moray location by providing business insights and profiles on local companies and entrepreneurs. This can be valuable for the business community and readers interested in economic developments in Moray.

How do you connect to your local customers?
We connect with our local customers via our local content on our Digital and print publications and local events like Moray & Banffshire Hero Awards. Community is the backbone of our business. We are passionate about telling their stories and providing them with a voice.

Why are you part of Moray Chamber of Commerce?
Being a part of the Moray Chamber of Commerce is important to us because it allows us to be connected with the moray business community and allows us to engage with them. Sarah and her team are beneficial partners for us and provide a valuable service and support in lobbying local and national government and supporting all businesses.

What are you most proud of?
We are most proud of our Digital transformation thus far providing a modern and accessible method of communication Working with the likes of Google and FT have transformed our business. More work is needed and with the support of the chamber and the business community we have the opportunity to grow together.

Finally, name one misconception that people have about your business.
Misconception that people have about our business is that we are a print only publication however we are working hard with our partners to provide a seamless Digital offering for our readers making it a modern and dynamic business. Examples include our websites, app and our Briefing newsletters which the community can subscribe to and keep up to date with local news and events.

Find out more about the Northern Scot here

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