A Calculator. Nothing More. Probably.
15 June 2026 • Eaon pritchard
For reasons that remain unclear even to ourselves, we have built a small machine that tells you how much of your marketing budget should go towards brand building and how much should go towards activation.
Before anyone asks: no, this is not an elaborate sales funnel. There are no downloadable PDFs. No seven-step framework. No webinar. No AI-powered growth flywheel. Just a calculator.
Type in a few details. Pull a few levers. Observe the output. Imagine it as one of those strange devices found in a forgotten government bunker, quietly producing recommendations while everyone argues about attribution.
Of course, if you reach the end and decide you would like a proper strategic evaluation, there is a button for that. We are advertising people after all, not monks.
Until then, enjoy the experiment.
https://www.thesignalworks.co.uk/tools
TheSignalWorks
Standing on the outside. Looking further out.