Chamber News
B is for Brand: Brand School Reopens for 2026
17 December 2025 • Sarah Medcraf

EXPERT SUPPORT TO STRENGTHEN BRANDS IN 2026
At B is for Brand we've been getting ready, we've been focussing on who really gets the most out of being part of it. Here's what we've found over the years:
🌟They’re not usually brand new in business (although there are exceptions)
🌟Many of our most active students live in small towns or rural areas.
🌟Personality wise, they're usually thoughtful business owners
🌟They quietly get on with things, they care about doing things properly.
🌟 They’re organised. They’re considered.
There’s usually a hint of frustration underneath it all. Some things they talk about include feeling stuck, lack of momentum or thinking, “I should be further on by now.”
Brand School members are already busy people. Often, they're already too busy. In fact, the biggest objection we hear is, “I haven’t got time.”
This is exactly what we’ve worked to solve in Brand School 2.0.
To get the most out of Brand School, you don’t need lots of time, just a little.
What matters most, is showing up once a fortnight or once a month to check in and focus on your brand just for an hour (or sometimes less).
Many of our members arrive with notebooks or Google Docs full of ideas and screenshots they “must come back to.”
What they don’t realise is that it’s their brand strategy that helps them feel less stretched and more in control.
What they quickly discover, is that a brand strategy helps saves time, effort and money.
So what is Brand School?
🌟 A place to ask, “Is this right?”
🌟 A place to think things through with someone who really understands small business life, from your side of the table.
🌟 A place where the hard bits feel manageable.
🌟 A place to build your brand and grow your business in a steady, sensible way.
For £35 a month you get direct guidance from Ailsa, who brings 20+ years of brand experience and the ability to hold the Macro and Micro together.
You also get support from the wider B is for Brand team and access to a carefully curated resource bank created through a mix of expertise, AI tools and industry insight.
Here’s what our existing members say:
• “I finally understand what my brand actually is.”
• “I feel calmer. More organised. More sure of myself.”
• “I didn’t know this was what I needed until I joined.”
• “Ailsa makes everything feel doable.”
If this makes you think of someone — or if it sounds like you — we’d be very happy to chat and we would absolutely love it if you could help us spread the word, by sharing this post.
If you're ready for steady support to build your brand and grow your business in 2026, you can sign up today; SIGN UP NOW
