Building AI Confidence for Moray Businesses

Making AI Work for Your Business: How a half-day AI training session helped Moray business leaders move from hesitation to action.

Partner: Moray Chamber of Commerce | Industry: cross-sector (manufacturing, media, professional services, hospitality)

Services Provided: Introduce – A half-day introductory AI Training for business leaders.

Results Achieved:

• 100% of attendees rated the session 5 out of 5 (excellent)
• AI knowledge increased by up to 4 points on a 10-point scale
• Over half of the participants went from little or no clarity to a clear understanding of how AI could support their business
• Confidence in using AI tools rose across all attendees 

The Challenge
Moray Chamber members recognised that AI was transforming the way businesses operate. Most didn’t know where to start. After a consultation with local business leaders in Moray, we identified several barriers blocking AI adoption:

• Limited understanding of what Generative AI actually is and how it works
• Uncertainty about which tools save time versus which add complexity
• Low confidence using AI tools in day-to-day work
• Concerns about risks, ethics, and data privacy
• No clear path from curiosity to practical use

Pre-session assessments showed most potential attendees rated their AI knowledge between 2-6 out of 10. Many had “no clarity yet” or only “a little clarity” about how to apply AI to get business results.

As one finance director put it: “I need a better understanding of how and where we could use AI within our business to assist with day-to-day tasks or specific projects.”

The Solution
Ethical Sales partnered with Moray Chamber to deliver practical, values-led training for their business members. The session provided:

• Non-technical explanations of how Generative AI tools work, making the technology accessible to sceptics and beginners
• Live demonstrations of practical business tools, including ChatGPT, Perplexity, and AI avatar technology
• Hands-on prompt-writing practice using a proven framework (context – task – style – audience) to get better results immediately
• Honest discussion of AI risks, ethics, and limitations. Featuring reliability, data privacy, bias, and shadow AI use
• Practical templates, including a starter AI policy framework that attendees could adapt for their organisations

Use cases spanned marketing, sales, HR, finance, and operations.

Read more HERE