Events
Golf Tourism Celebration heads to St Andrews for 2027 Awards Ceremony
14 September 2026 • Sarah Medcraf
The 14th edition of the Scottish Golf Tourism Awards will take place at the world-renowned Old Course Hotel, Golf Resort & Spa in St Andrews on Thursday 11 March 2027, supported once more by luxury travel provider Luxe Scot.
Overlooking the iconic Old Course and located in the spiritual home of golf, the Old Course Hotel provides a fitting setting for Scotland's latest celebration of golf tourism excellence.
Created to recognise the businesses, venues, teams and individuals who help make Scotland the world's most sought-after golf destination, Scotland's leading celebration of excellence across the golf tourism industry shine a spotlight on those delivering exceptional experiences for golfers from across the globe.
Entries are now open for businesses looking to enter the 2027 awards
From iconic championship venues and family-run hotels to tourism operators, visitor attractions and the teams working behind the scenes, the Scottish Golf Tourism Awards acknowledge the collective effort that helps maintain Scotland's reputation as the world's premier golf travel destination.
More than simply a night of recognition, the awards provide a valuable platform for businesses to showcase their achievements, celebrate their people and benchmark themselves against the very best the industry has to offer.
For entrants, the awards offer an opportunity to reflect on success, highlight innovation and gain valuable exposure among industry peers and customers alike. Finalists benefit from increased profile and recognition across the sector, while winners earn the highest accolade available within Scottish golf tourism, cementing their place among the industry's leading performers.
With golf tourism continuing to play a vital role in Scotland's visitor economy, the awards remain a unique opportunity to celebrate the people, businesses and partnerships moving the industry forward.
2027 welcomes a new category to the lineup, Best Team in Golf Tourism, which will be awarded to the team that has made an outstanding contribution to the visitor experience over the past year, going above and beyond to provide memorable experiences.
