Luxury Sleep Brand Ava Innes Launches First Pop-Up Shop in Elgin

Elgin, Moray, April 2026 - With growing awareness that sleep is the cornerstone of health and wellbeing, luxury sleep brand Ava Innes is bringing its natural sleep solutions to Elgin with the launch of its first-ever pop-up shop.

Opening at No. 7 Batchen Street from Friday 3rd to 16th April, the pop-up will offer visitors the opportunity to experience a collection designed to transform sleep quality.

Favoured by celebrities and those seeking deeper, more restorative rest, Ava Innes has become synonymous with premium, natural sleep products. The brand’s approach focuses on breathable, temperature-regulating natural materials that supports better sleep.

Ava Innes’ natural sleep solution, crafted using Scottish wool and the finest fibres, has been recognised as among the best by The Telegraph. Meanwhile, the brand’s signature Cashmere Guard Duvet received 5-star ratings across all categories from Mumsnet, including temperature regulation, sleep quality, performance, durability, and hypoallergenic properties.

At the Elgin pop-up, customers can explore,

• The award-winning Cashmere Guard Duvets, encased in organic cotton and made in the UK
• Scottish wool-filled pillows of different sizes and mattress toppers, designed to regulate temperature and enhance comfort
• An extensive collection of cashmere and fine wool blankets woven in Scotland, ideal for King and Super King beds.

Founder of Ava Innes, Joan Johnston said:

"We believe that better sleep positively impacts health and mental wellbeing. Our mission is to help people sleep naturally and wake feeling restored. We’re thrilled to open our first Pop Up shop in Batchen Street, Elgin."

The pop-up shop offers a welcoming, relaxed space where visitors can discover how natural fibres and thoughtful design can significantly improve sleep quality.

Opening Hours:

• Friday & Saturday: 3rd–4th April, 10:00am–4:00pm
• Tuesday–Saturday: 7th–13th April, 10:00am–4:00pm

Visitors to No. 7 Batchen Street can expect a warm welcome and the chance to experience first-hand how Ava Innes is redefining luxury sleep.