Moray Chamber Responds to Removal of US Whisky Tariffs

The announcement that the United States will remove tariffs on Scotch whisky marks a significant and timely boost for one of Scotland’s most iconic and economically vital industries.

President Donald Trump confirmed the decision following a state visit by King Charles III, signalling a shift in transatlantic trade relations and offering renewed optimism for exporters across Scotland.

For Moray, home to a globally renowned concentration of distilleries, the impact could be substantial. The United States remains the largest export market for Scotch whisky, yet recent tariffs of around 10% had contributed to declining exports and increased pressure on producers.

Industry figures show exports to the US had fallen sharply in recent months, with some estimates pointing to drops of up to 15% following the introduction of tariffs.

The removal of these barriers is expected to restore competitiveness, strengthen supply chains, and unlock new growth opportunities, not only for distilleries, but for the wider Moray economy, including tourism, logistics, and local supply networks.

The Scotch Whisky Association has welcomed the move as a major step forward, reflecting years of sustained advocacy for a return to tariff-free trade between the UK and US.

A Boost for Moray’s Economy

Moray plays a central role in Scotland’s whisky story, with the sector supporting thousands of jobs directly and indirectly across the region. From barley production to global export, the industry underpins a significant share of local economic activity.

The removal of tariffs also reinforces the deep-rooted trading relationship between Scotland and the United States, particularly the longstanding connection between Scotch whisky and American bourbon production, where shared supply chains — such as the use of oak barrels — highlight a mutually beneficial partnership.

Looking Ahead

While further clarity is still expected on the full scope and timing of the tariff removal, the direction of travel is clear: this is a positive step toward stabilising and strengthening international trade conditions for Scotland’s whisky sector.

For Moray businesses, this moment presents an opportunity to build on global demand, reinforce international partnerships, and continue showcasing the region’s world-leading produce on the global stage.

Quote from Sarah Medcraf, Moray Chamber of Commerce

“This is hugely positive news for Moray and for Scotland’s whisky sector. The US is a critical market for our local businesses, and the removal of tariffs helps restore confidence, competitiveness, and growth potential across the supply chain.

For a region like Moray, where whisky is at the heart of our economy, this decision will be felt far beyond distilleries — supporting jobs, communities, and future investment.”