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Preparing to Export Programme (P2E)

1 March 2022 • Sarah Medcraf

Interested in exporting but not sure where to start? Or have you some international trade experience but would appreciate some external help? The award winning and free P2E Programme is for Scottish companies who are considering exporting for the first time or for those wishing to build on early exporting experience.

As a result of participating in this Scotland-wide programme, you will have both an outline Strategy for your business and a tailored & practical Export Plan.

The completion of the outline Strategy will better prepare your business to enter export markets and significantly increase your chances of success. Your tailored Export Plan provides the detailed approach required to enter export markets successfully.

The programme is delivered over a maximum 10-week period, using a blended learning approach of online e-learning, workshops & 1-2-1 sessions with international trade experts, Strategem.

Programme Overview: The programme has two key phases:

Phase 1: Helps you create a straight-forward outline strategy, ensuring you have the fundamentals in place for exporting success. This consists of two e-learning modules, two half day workshops and two 1-2-1 advice sessions. The workshops cover the following key areas:

  • Workshop 1: What is Strategy; Strengths, Weaknesses, Opportunities & Threats; Understanding Your Unique Selling Points; Financial Objectives; and Your Company Vision
  • Workshop 2: Approaches to Growing Your Business; and immediate next steps.

Phase 2: Allows you to build your own tailored export plan. This phase consists of 12 e-learning modules which are supported by 4 workshops and 1-2-1 sessions. The workshops cover the following key areas:

  • · Workshop 1: Export Planning; Market Research; and Selecting Target Market
  • Workshop 2: Legal Issues; Routes to Market; and Digital Strategy
  • Workshop 3: International Business Partners; Exporting Products; and Costing & Pricing
  • Workshop 4: Incoterms; Getting Paid; and Marketing & Sales

At the end of the programme you will have created an outline Strategy document and a customised Export Plan.


  • · The e-learning modules are quick & straight forward & completed at a time that suits you.
  • · Please see feedback from previous company participants at:
  • · The programme is being funded by Scottish Enterprise, in conjunction with partners Scottish Development International, Highlands and Islands Enterprise, South of Scotland Enterprise, and Business Gateway
  • · If circumstances require, a company may be asked to pause at the end of Phase 1, to address key issues.

Application Process:

We select and work intensively with ambitious companies who are determined to succeed internationally. As such, all applications will be vetted on a case-by-case basis; To register your interest, please email your details to: Alternatively, if you wish to discuss any aspect regarding the programme, please contact Kash Reid ( or Laura Addie (

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