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1 October 2020 • Sarah Medcraf

The Home Office has launched a new campaign to ensure businesses are ready for the introduction of the UK’s new points-based immigration system as free movement ends.

The nationwide marketing campaign will run throughout the Autumn, using a wide range of channels to reach employers, including radio, social media, digital, and outdoor advertising.

The key message for businesses is that the way they hire from the EU is changing, and to recruit from outside the UK, they will need to be a licensed sponsor.

The UK Government say that they are also introducing special schemes to enable more scientists, academics, investors, entrepreneurs, and health and care workers to come to the UK easily and are reviewing the recommendations of the independent Migration Advisory Committee on the shortage occupation list, so that the government can work with sectors to fill roles quickly where shortages may occur.

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