Innovative Video Production Academy to be launched by Elgin based business
23 June 2021 • Laura Masling
10 June 2021
IT Central, Elgin based IT provider, has launched a video production academy from a specialist studio space to support local businesses.
IT Central, established 2015, offers a range of services that are designed to serve the community. The concept of Tech Clubs was pioneered during the first lockdown and has subsequently developed into the more formal Tech Academy approach. Each one will address a specific need to enable local businesses to tell their brand story via video.
Lee Midlane, CEO and founder, explained: “ The demand for video content has increased over lockdown with internet users often spending more than seven hours a week watching online videos. There is a real risk that smaller businesses could get left behind altogether in video marketing.
I have had increased opportunities to complete training and courses during the lockdown period and it became apparent that gaps were increasing, both for small businesses in general and female-owned businesses in particular. The Video Production Academy is a 12-week, five module course that is delivered on-demand and in bite-sized chunks. This removes barriers around availability and accessibility as the course is available anywhere in the world. As long as you have a smartphone and the internet you will be able to learn how to create engaging videos from concept, through the production process.”
The development of IT Central’s purpose built video production space was made possible with support from HIE through the Digital Enablement Grant. This development necessitated a relocation from IT Central’s long-term home on South Street to the iconic Audrey’s Tearooms at the top of Harrow Inn Close.
Scott McKnockiter from HIE commented: “IT Central is part of our region’s creative industries sector, a strong sector for the Highlands and Islands and one with considerable growth potential. The firm’s move to create a video production academy in a dedicated studio space will not only help IT Central expand, but will help other Moray firms improve their market reach through more engaging video content. I am very pleased we have been able to support this venture and look forward to seeing the video academy achieve its ambitions.”
The Video Production Academy is being launched on June 20th with applications closing on the 24th. The course begins on June 28th. Further information can be found at www.videoproductionacademy.co.uk or by calling IT Central on 01343 233110.
Lee Midlane’s background is in television and radio production, having both worked in the industry and taught the subject at college level. She leads a team that includes Ben Moore, formerly of Channel 4, who also ran his own production company and latterly taught the subject within a college setting. George Barton is the final member of the team, a talented young motion graphics designer who specialises in video editing.